NAMA ARABIA TRADING CO.
About Nama Arabia
Established in 2019, Nama Arabia Trading Co. operates 75 locations across Saudi Arabia through its Retail and Food & Beverage divisions.
Our retail portfolio spans lifestyle, beauty and technology, while our Food & Beverage division brings café and dining experiences to customers across the Kingdom.
Our Business
Retail
Our retail division operates brands across lifestyle, beauty and technology. MIDI and THE MIDI offer everyday lifestyle products, KAKAO focuses on makeup and cosmetics, and BETA offers consumer electronics and accessories.
Food & Beverage
Through Simit Sarayi, our Food & Beverage division brings a Turkish café and dining experience to Saudi Arabia, with simit, baked goods and beverages.
Our Journey
Our Presence in Saudi Arabia
MIDI operates stores across Saudi Arabia, and BETA at the Clock Towers in Makkah. KAKAO operates in Makkah and Jeddah, with plans to expand into other cities.
Simit Sarayi currently operates in Riyadh, Makkah and Madinah. Further expansion is planned across other regions of the Kingdom.
Our Vision
To become a trusted name in retail and hospitality across Saudi Arabia, bringing our brands closer to customers as we expand into more cities and communities.
Our Mission
To make everyday shopping and dining enjoyable and accessible through well-designed products, welcoming cafés and restaurants, and attentive service.
Our Core Values
Customer Focus
We listen to our customers and use their feedback to improve how they shop and dine with us.
Integrity
We communicate clearly, treat people fairly and follow through on our commitments.
Innovation
We test new products and ways of serving customers, then build on what works across our brands.
Excellence
We pay attention to the details that shape each visit, from product displays and food presentation to the service our teams provide.