Privacy Policy

Privacy Policy for Nama Alarabiya company for Trading

Last Updated: May 21, 2026

1. Introduction & Scope

Welcome to the Privacy Policy of Nama Alarabiya company for Trading. We respect your privacy and are committed to protecting your personal data in compliance with the Saudi Arabia Personal Data Protection Law (PDPL) and mobile application store mandates (Apple App Store & Google Play Store).

This policy governs all data collection across our websites, mobile applications, and in-store operations for the following brands owned or managed by us:

  • MIDI & The MIDI
  • Beta
  • Kakao
  • Simit Sarayi (Franchise)
  • The “RewardMe” (كافئني) Loyalty Program operating via web, mobile apps, and in-store.

2. Data Collection

We collect the following data to provide our services and optimize your shopping experience:

  • Profile Data: Name, mobile number, email address, date of birth, and password created when registering for the “RewardMe” loyalty program.
  • Transactional & E-commerce Data: Order details, shipping/delivery addresses, and purchase history (online and in-store). Note: We do not store payment card credentials; these are processed directly by secure, compliant payment gateways.
  • Location Data: We collect precise or approximate location via GPS through our mobile apps (subject to your explicit permission) to locate the nearest store or facilitate accurate order delivery.
  • Device & Technical Data: IP address, device type, operating system, unique device identifiers (UUID), and crash logs to ensure application stability.

3. How We Use Data

We process your personal data for the following lawful purposes:

  • Order Fulfillment: Processing transactions, delivering products, and issuing electronic invoices.
  • “RewardMe” Loyalty Program: Calculating loyalty points, tracking rewards, and enabling benefits across physical stores and digital platforms.
  • Marketing & Communications: Sending promotional offers, push notifications, and SMS alerts, subject to your prior consent and explicit right to opt-out at any time.
  • Legal Compliance & Optimization: Improving application and website performance, ensuring network security, and complying with fiscal and commercial regulations in KSA.

4. Data Sharing

We never sell your personal data. We only share data with trusted third parties to execute business operations, specifically:

  • Payment Gateways: To process financial transactions securely.
  • Logistics & Courier Partners: To deliver orders directly to your address.
  • Technology & ERP Partners: To process data and manage inventory and operations through our ERP system (Microsoft Dynamics Business Central) for seamless execution.
  • Statutory Authorities: Only when legally mandated or required to comply with the Saudi PDPL and local regulations.

5. Data Security

We implement robust technical and organizational security measures to protect your data against unauthorized access, alteration, disclosure, or destruction. Data is encrypted in transit and at rest. Data hosting and processing align strictly with the rules and regulations issued by the Saudi Data and AI Authority (SDAIA).

6. User Rights & Data Deletion Policy

Under the Saudi PDPL and mobile app marketplace mandates (Apple & Google), you hold explicit rights: the right to access, rectify, withdraw consent, and request the erasure/destruction of your personal data.

Account & Data Deletion Mechanism (“RewardMe”):

Upon deleting your account, your profile, accumulated loyalty points, and associated personal datasets will be permanently purged from our active databases within the legally permitted timeframe and cannot be recovered.

How to Delete Your Account and Data:

  1. In-App Method: Navigate to Profile > Account Settings > Delete Account. Confirm the prompt, and the request will execute immediately.
  2. Email Method: Send an explicit deletion request to: csecommerce@namarabia.com.sa with the Subject Line: “RewardMe Account Deletion Request“. Please include your registered mobile number and email address. Your data will be purged within 48 hours.

7. Policy Updates & Contact Information

We reserve the right to modify this Privacy Policy at any time to reflect operational or regulatory changes. Any updates will be posted on this page with an updated timestamp.

For inquiries, complaints, or to exercise your data rights, please contact us via:

Entity: E-commerce & Data Protection Department – Nama Alarabiya company for Trading, Riyadh, Kingdom of Saudi Arabia.

Email: csecommerce@namarabia.com.sa

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